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Videocast Series: Making Retail Smarter

Part III: How To Adapt To Marketplace Opportunities In Hours With Real Time Promotion, Loyalty, Cross-Sell & Up-Sell

Delivering high performing promotions, with consistency, agility and auditability is paramount for any retailer. At the same time, promotion management needs to be even smarter due to the convergence of loyalty management and up-sell/cross-sell offers. Centralized management of decisions while allowing business users to be in the driver's seat are no longer just nice to have.

Today many organizations are increasing customer engagement and retention by consistently deploying these decisions into processes and applications to create more meaningful, multi-channel customer offers.  For instance, every day, IBM WebSphere ILOG JRules allows thousands of beauty advisers at a leading cosmetic retailer to offer at the point of sale the right price, product and promotion to the right customer for higher customer satisfaction and retention. 

From best website offers to best discounts for loyal customers, learn through real life examples how decision services are built using business rules so that Retailer policies on what to offer browsers or buyers, and when to offer it, can be managed directly by business owners for improved profitability.

As usual - excellent material from IBM ILOG.

Part IV of this Series to be announced soon.

IBM ILOG Optimization and Supply Chain Solutions leverage the investments you are making in enterprise information technology and business automation


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Event Detail


How to adapt to marketplace opportunities in hours with real time promotion, loyalty, cross-sell & up-sell.



Wednesday, June 23, 2010



11:30 EST, 10:30 CDT, 9:30 MDT, and 8:30 PDT
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Place: Your PC

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Featured Speakers


Bruno Trimouille

Program Director, ILOG WW Industry Marketing at IBM  
Bruno Trimouille is Program Director, ILOG WW Industry Marketing at IBM. He is currently responsible for industry marketing strategy & go to market, demand generation & lead management programs promoting ILOG products and services.
Having joined ILOG in 1997, Mr. Trimouille has held a number of positions - including technical support, sales, consulting and marketing – with a single mission to help customer make better decision faster, while managing change and complexity. In the past 12 years, he was responsible for a number of successful industry programs designed to help companies accelerate and successfully deploy ILOG-based solutions in various industries including retail and distribution.  

Mr. Trimouille studied at the Ecole Nationale Supérieure d'Electrotechnique, d'Electronique, d'Informatique, d'Hydraulique et des Télécommunications in Toulouse, France, where he received an engineering degree in computer science and telecommunications. Mr. Trimouille has over 15 years of experience in the field of business rules technologies and their application to specific-industry problems in retail, banking, insurance & telecommunications. Prior to joining ILOG, Mr. Trimouille spent several years in software engineering positions at Thomson (now Thales) and various French System Integrators focused on decision automation and management.


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