These challenging economic times have highlighted as perhaps never before the need for retailers and consumers goods manufacturers to work together in new ways to maximize the consumer experience – and the bottom line.
A series of retail industry initiatives over two decades has achieved only partial success. Today, retailers and manufacturers are recognizing that new models for doing business together are required. This exceptional Videocast series will be based, in part, on ground-breaking new research from Inez Blackburn (President, Market Techniques & Innovations and adjunct professor at the University of Toronto) and Matthew Deeter (Founder, Deeterwerks, with over 24 years of retail and information technology experience as an executive for a major retailer and a global technology company).
Each segment of the Videocast series will detail one of the four pillars of this new approach to the integrated consumer goods-to-retail value chain, and preview key themes of the highly anticipated new book by Blackburn and Deeter that will be released at the annual National Retail Federation (NRF) show this January.
Each broadcast is designed to promote better understanding of why new levels of cooperation and collaboration across the consumer goods-to-retail supply chain have become competitive necessities, and how companies can take action to meet these challenges:
Part 1: Achieving True Consumer Centricity: How Retailers and Manufacturers Can Work Together on Initiatives and Systems that are Built from the Consumer Back
Featuring Jim Flannery, Managing Director - Customer Development, Procter & Gamble
Now Available On-Demand: VIEW NOW
Part 2: Next Generation B2B Systems Integration: The Essential Role of Integration, Visibility, and Information Sharing in Enabling the New Retail Value Chain Imperatives
Now Available On-Demand: VIEW NOW
Part 3: It All Comes Down to the People: Getting the Human Side of Transformation Right Through Organization, Metrics, Incentives, Training and More
Now Availabe On-Demand: VIEW NOW
Part 4: Connecting Supply Chains: How to Achieve Synchronization and Alignment in Cross Company Supply Chain Planning and Execution
Broadcast Date: December 8, 2009
