Order Capture and Fulfillment
Best Practices - Setting the
Stage for Growth

Enhance the Customer Experience
from Order Through to Fulfillment

Join Rick Odorico, General Manager, Dal-Tile Business Operations, as he shares lessons learned when his organization faced the ultimate challenge:  How to manage growth with an outdated order management system.  To secure their position as the largest manufacturer of tile and stone, Dal-Tile needed to update their 1980’s technology.  The result was a major shift in the way they conduct business and interact with customers.  The benefits were remarkable:

• Profit Growth – projected at over $1 million annually through improved pricing and margin management;
  
• Reduced Order Fulfillment Costs;
  
• Significant savings upon retiring their legacy system;
  
• Flexibility to manage future growth: and
  
• Reduced lost sales and out-of-stocks.
  
  
  As a bonus, the Sterling Commerce case study
  "Sterling Order Management improves Dal-Tile’s end-to-end customer lifecycle process" will be e-mailed to all registrants in advance of the program.