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Multi-Objective Optimization Technology To Address Options for Flexible, Customer Centric Supply Chains
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Multi-Objective Optimization Technology To Address Options for Flexible, Customer Centric Supply Chains

How to leverage network design and sourcing to create the ideal value chain for your customers, partners, and organization

Date: Wednesday, November 16, 2011

Time: 11:30 ET, 10:30 CT, 9:30 MT, and 8:30 PT

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IBM is seeing the trend towards increasingly complex supply chains driven by a much more connected customer at the center of operations. These customers have almost unlimited access to information through their smart phones and social networks and are buying through many different channels. IBM's Smarter Commerce strategy helps companies thrive in this new environment.

Making sure the supply chain is properly designed is an important component of Smarter Commerce. IBM now offers network design and sourcing optimization with Multi-Objective Optimization – a breakthrough technology that gives full visibility into potentially conflicting objectives of the various components of a value chain and analyzes the trade-offs between them. This technology replaces traditional optimization questions such as "What is the lowest-cost supply chain?" with "What is the ideal value chain for my customers, partners and my own organization?”.

The importance of this breakthrough in optimization technology cannot be overstated.

First, corporate strategies are now driven by the Empowered Customer. Traditional, cost centric decision making has little value in the new business world. Customer satisfaction and speed-to-market are as important as cost cutting. As part of the Smarter Commerce strategy, we have the technology to address the challenges of customer centric decision making without losing cost considerations.

Second, multi-enterprise decision making and integrated information across organizations will be a key driver for success in the changing business world. The most effective collaboration across departments, partners and customers can only be achieved by fair representation of various conflicting objectives in the decision making process. Multi-objective optimization technology gives full visibility to these potentially conflicting objectives and optimizes them.

Third, the increasing uncertainty in the new business world necessitates a careful analysis of the trade-offs between short- term capital investments and the long-term benefits. Our new technology introduces a breakthrough method to optimize this aspect of the business and quantifies the trade-offs.

Join IBM subject matter expert, Michael S. Watson, Ph.D. Supply Chain Optimization Team Lead, to learn how improving decision making with multi-objective optimization is a key enabler of Smarter Commerce, helping you anticipate, control, and react to supply chain volatility and create a more customer centric value chain.

Business Outcomes:


Create the ideal value chain


Visualize and explore alternatives, trade-offs and conflicting objectives


Anticipate, control, and react to changes in business operations


Put the customer at the center of supply chain operations

Dr. Michael S. Watson, Ph.D., Optimization & Supply Chain Team Lead, IBM and SCDigest Editor Dan Gilmore.

Who Should Attend?

Director-level and above in Supply Chain, Distribution, Finance, Manufacturing, Logistics, Operations, IT, and Inventory.

Target industries:

Consumer Goods, Retail, and Transportation



Dan Gilmore

Editor, Supply Chain Digest


Dr. Michael S. Watson, Ph.D.

Optimization & Supply Chain Team Lead


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