Welcome to SCDigest Special Videocast

sc digest

 
Videocast Series Registration:
Supply Chain Advanced Analytical Tools That Facilitate Cross-Functional Strategic Planning
Homepage >> Videocast Registration share print

Videocast Series Details

 

Title:


Part 2: How to Integrate Supply Chain and Marketing to Achieve a Profit Maximized Corporate Strategy using the Next Step beyond Integrated Business Planning




Date: Tuesday, October 16, 2012



Time: 11:30 EDT, 10:30 CDT, 9:30 MDT, and 8:30 PDT



Add To Your Calendar:






Abstract:

For the first time in history, marketing initiatives, including both cost and demand impact, are unified with the entire supply chain in a single analytical tool, INSIGHT Enterprise Optimizer (IEO). To maximize profit, companies must establish true cross-functional planning and execution processes. Far too often, however, silo management is the norm. IEO is a powerful tool for breaking down these walls and goes far beyond sales and operations planning (S&OP).

Using a powerful mathematical optimization engine, IEO identifies the marketing initiatives or campaigns that the firm should actually implement and allocates those budgets to the markets, channels, and products that yield the greatest margin, while simultaneously evaluating the impact on the entire supply chain, from raw material procurement to final customer delivery.


Please join Dr. Jeff Karrenbauer, President of INSIGHT, Inc. and SCDigest Editor Dan Gilmore for Part 2 of this outstanding two-part series.

Not to be missed!



What You’ll Learn in Part 2:

Eliminating the impact of silos and facilitating cross-functional strategic planning

Implementing the next step beyond Integrated Business Planning: marrying all operations functions with marketing initiatives to identify a profit-maximized corporate strategy using advanced analytics. The traditional approach of cost minimization using a fixed forecast is discarded.

 
Featuring: Dr. Jeff Karrenbauer, President of INSIGHT, Inc. and SCDigest Editor Dan Gilmore.

 

 
Now Available On Demand:

Part 1 of the Videocast series (live broadcast date Tuesday, September 25, 2012):

How to use Advanced Analytics to develop the Optimal Strategic Supply Chain Design across all Operations




Who Should Attend:

CFO, CEO, Supply Chain Management and Marketing Executives and Analysts



What if I can't attend on this date?



Archived version will be available soon after broadcast.

Register now even if you can't attend live date to receive email with on-demand link.




Speakers:

 


 

Dan Gilmore


Editor
Supply Chain Digest

 

Dr. Jeffrey Karrenbauer

President
INSIGHT, Inc.

Dr. Jeffrey Karrenbauer is President and a Founding Director of Insight, Inc., for over 34 years an innovator of decision support systems for supply chain professionals worldwide. He applies optimization and simulation to develop comprehensive strategies for complex supply chains, creates efficient databases to support such analyses, and designs intuitive interfaces for these important tools. He develops techniques for combining network design with detailed transportation and inventory analyses. He is now advising how to harden supply chains and reduce their vulnerability to acts of nature, or those of an intelligent adversary, how to optimally develop combined supply chain and marketing strategies, and how to rigorously incorporate energy consumption and carbon emission into an overall supply chain strategy.

Dr. Karrenbauer earned his B.B.A. in marketing from the University of Notre Dame and his Ph.D. in business logistics from The Ohio State University. He has published in supply chain journals and trade publications and is a member of the editorial review board of the Journal of Business Logistics. Dr. Karrenbauer is a frequent speaker at professional conferences for logisticians and management scientists, including the Council of Supply Chain Management Professionals (CSCMP) Annual Conference and regional roundtables, and the INFORMS Practitioner Conferences. He is an adjunct professor at The University of Notre Dame and The George Washington University, is a member of the Supply Chain Management Advisory Council of the University of Rhode Island, regularly addresses undergraduate and graduate supply chain programs at a number of other universities, and contributes to various Executive Development programs.

 
  Return To Top


Registration Form

* Bold Fields are required.
 
First Name :
Last Name :
Title :
Company :
Management Role:
Address :
Address 2 :
Country :
Zip Code :
City :
State :
Phone :
Fax :
Business Email :
Confirm
Business Email:
Personal Email :
(This will help us reach you if your business email changes)
Industry:
Job Function:
Email Preference:
Subscribe:
 

Reload Image

Enter Code: (Case Sensitive)
   


 
Broadcast Made Possible By:





 

 

© 2012. Supply Chain Videocasts. All Rights Reserved.
A Supply Chain Digest Site.

powered by