Abstract:
 The ever-expanding powers of social media and mobile technology have transformed how consumers shop.
With access to information and purchasing capabilities anywhere, and at anytime, shoppers have come to expect engaging, integrated and relevant shopping experiences that reflect their history and preferences.
B2C companies, however, are not the only organizations experiencing this dramatic shift in preferences and rules of engagement. Commerce in Motion commissioned a benchmark study to evaluate exactly how B2B purchasing behaviors and expectations mirror those of the B2C shopper. And the study revealed that B2B purchasing behaviors and expectations have in fact evolved much in the same manner as B2C shopping.
This video cast will discuss the findings of the survey and share key takeaways for B2B organizations as they adapt sales and fulfillment processes to meet the escalating demands of today’ SoMoLo buyer.
Education Benefits:
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Insights into buyer expectations |
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Visibility into the industry’s response to changing buyer behaviors and expectations |
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Visibility into the industry’s plans to better meet the demands of today’s SoMoLo buyer |
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Understanding of the challenges companies face as they attempt to take their company social, mobile, and local |
Featuring David Bruno, Director of Commerce Studies, RedPrairie and SCDigest editor, Dan Gilmore.
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