On-Demand Videocast: Grow Sales & Profits through Consumer-Driven Category Management, with Frito-lay
How Category Management can Create a Strategic Differentiator and Drive More Sales at the Shelf; Featuring Dave Boissevain, Director of Category Management, Frito-Lay
About the SCDigest and The Supply Channel Television Channel
Supply Chain Digest is the industry’s premier interactive knowledge source, providing timely,
relevant, in-context information. Reaching tens of thousands of supply chain and logistics
decision-makers each week, our flagship publications - Supply Chain Digest and
Supply Chain Digest – Logistics Edition, and web site (www.scdigest.com) deliver news, opinions
and information to help end users improve supply chain processes and find technology solutions.
A pioneer in delivering broadband video for the business viewer, The Supply Chain Television Channel offers the best in supply chain and logistics news, insight, education, events and solutions
Join tens of thousands of your peers – see it on SCTV!